Our clients are as diverse as box of crayons.


Client Testimonials

The following are some comments from people who have worked with Media Friendly.

Josh Shelov, Director, The Best and The Brightest

"I was absolutely blown away by the results I got from Cheryl Squadrito and Media Friendly PR. I'm the writer-director of a Hollywood film, THE BEST AND THE BRIGHTEST starring Neil Patrick Harris. I gave Cheryl an almost impossibly tight deadline and begged her to fill two 450-seat sneak preview theaters. Cheryl and Media Friendly PR got to work immediately and put the pedal to the metal. They didn't just get us "mentions" – they got us cover stories. My project reaped the benefit of deep, well-placed, lasting PR. She and her team didn't just deliver - they overdelivered. I'll never go anywhere else."

Stephanie Carson, Emmy Award-winning TV producer and owner of Out of the Box productions.

"As a producer at CBS, I always looked forward to Cheryl's call and more importantly her pitches. I trusted that she was providing topics and information that were newsworthy and accurate. Other publicists are like Hershey, but Cheryl is like Godiva."

Harris Fishman, President, First Financial Group, LLC, Bala Cynwyd, PA

"Media Friendly has done a great job promoting our firm in the region. Cheryl Squadrito is a pleasure to work with and we are very fortunate for the media placements that we have received since working with Cheryl. I would recommend Media Friendly PR to anyone that wants to get increased visibility and expert public relations support." First Financial Group is the local agency of MassMutual.

Joseph W. Murray, Executive Vice President, First Financial Group, LLC, Bala Cynwyd, PA

"There really is a difference between Public Relations and Marketing." "The good news is that I have had the pleasure of working with Cheryl who is an accomplished professional in each field. Her skills of knowing what to do, when to do it and most importantly with whom have provided me with positive visibility that I did not know existed. Cheryl's clarity of thought combined with her direction and follow through make her the first, make that the only choice when it comes to Public Relations and Marketing."

Jennifer Canty, CEO of an Internet retailer and Inc. 500 company

"The partners at Dyscern have known Cheryl for more than a decade. Cheryl was the obvious choice when we needed to find someone to spearhead both local and national public relations efforts. She is both extremely knowledgeable about how to work with the members of the media, and her years of experience as a reporter has left her with a Rolodex most publicists would envy. It's as if every door opens when Cheryl calls."

Joe Murphy, President, Friends of the Indian King Tavern Museum

"I call Cheryl the media magician, because she makes the media appear like magic. We retained Cheryl to help promote the Indian King Tavern Museum, and the results were amazing. We had our first substantial TV coverage, as well as other press coverage including press that we had never reached before. Cheryl was not just an outsider publicizing what we were doing. She became a part of our Indian King family. Our advice to anyone: If you want the world to know what you are doing, see Cheryl. If you want someone who cares about what you are doing and will work closely with you, she is just the person you want."

Michael Friel, author of The Children of Fatima, an original show that ran at the Adrienne theater in Philadelphia

"Perhaps the best move we made during the production of my play, The Children of Fatima, was engaging Cheryl Squadrito of Media Friendly Public Relations to do our publicity. We were presenting a new play by an unknown author, at a small theater, in the middle of the summer doldrums." "Thanks to Cheryl's experience and contacts, we were able to benefit from press exposure that we would never have gotten on our own, including feature articles in The Philadelphia Inquirer and the Daily News, not to mention radio and pod casts. By the end of our run we were turning people away and later brought the play back for another successful four-week run." "Thanks Cheryl!"

Matt and Les Littman, owners of the Aquatic and Fitness Centers, in Bala Cynwyd, Cherry Hill, Northeast Philadelphia and Jenkintown

"We highly recommend Cheryl Squadrito and Media Friendly Public Relations. She is hard working and has done her job getting us results right out of the gate. We have been featured on both television and in print each month since we hired her and couldn't be happier. We made the right move with Cheryl."

Fox 29's Sue Serio broadcast live from Haddonfield's dinosaur statue

"Dear Cheryl. Please accept this thank you for your kindness and hospitality during our visit to Haddonfield last week. What a perfect day it was! I truly appreciate all the hard work you did to make my job easier. I had a lot of positive feedback about the show when I returned to the station.... Thanks again, Sue."

Stephen Butler, lead singer and songwriter of Smash Palace, a nationally known rock band based in the Philadelphia region

"I wanted to let you know how much I appreciated all of your hard work concerning the latest Smash Palace CD, "Best of 99-06". You did an amazing job with the press, radio and television and all of the exposure you brought our way really helped the band a lot. You're the best publicist I've worked with (and I've been making CDs/records since 1979) and I will continue to work with you in the future. I wish you all the best with all your future projects and I'm sure we'll be getting together soon to plan our next big adventure in the music business."

Scott Goldberg, founding partner of Petrillo and Goldberg law firm in Pennsauken, NJ

"I write this to express our highest recommendation for Cheryl Squadrito of Media Friendly PR. 
Cheryl's writing and marketing talents have been invaluable to our firm as we strive to expand our clientele. Her drive and tenacity have helped us to stay focused on our marketing efforts despite the daily rigors of our busy practice. She would be an asset to any company that is serious about building their business. We wouldn't make a move without her."

Elizabeth Busch Sandford, owner of Candy Apple Design

"Cheryl and her company Media Friendly PR are an invaluable asset to my company! Cheryl is professional, knowledgeable, personable, and always there to help. She makes public relations simple and enjoyable. I recommend her company to to my clients and others."

Susan Notaras, Marketing Director, First Financial Group, Philadelphia

"If you want great press exposure, call Cheryl! If you want a vibrant approach to PR, call Cheryl! If you want results, call Cheryl! She's a great connector, and a fabulous PR person. You want her on your team!"

Karen Higgins, president of A & E Communications

"Cheryl's passion for providing her clients with high quality PR programs is evident. She always puts all of her energy into everything she does in the pursuit of excellence."

Sara Canuso, owner of A Suitable Solution

"Cheryl has been an amazing help to the growth of my business. Her ability to have my name placed in front of thousands has been the major key to my success."

Kevin Riordan, columnist, Philadelphia Inquirer

"Cheryl is a total communications professional. She's also totally cool."